Framed creativity

What does Alfred Heineken have in common with Shirley Bassey? And what do the president of Iceland and a sculptor have in common?
Creativity and craftsmanship

Creativity: the most mysterious capacity of the human mind.
Craftsmanship: the best result that the human mind is capable of producing.

Sylvia C. Tóth is fascinated by human beings at work and goes in search of the connection between these two concepts.

From a deeply personal perspective, she describes her meetings and openhearted discussions with men and women who are known for their craftsmanship.

A successful enterprise

What is the secret of Content’s success?
The woman behind this successful company is Sylvia Tóth. By the age of 28 she was already director of Content, which was owned by a large group of British investors at the time. The buy-out by Sylvia Tóth sparked a publicity explosion. She was named Businesswoman of the Year in 1985 and a year later floated Content on the Parallel Market, a unique achievement for a woman in the Netherlands.
In A SUCCESSFUL ENTERPRISE Sylvia Tóth describes how she reached the top, her vision of organisational and financial business management, the buy-out, the quotation on the stock exchange and the impact that going public has on an organisation.
A SUCCESSFUL ENTERPRISE is not just a personal success story. It is a book that has something for every modern manager.